The types of software for brands generally fall into two categories. Programs that protect and manage established trademarks and search software designed to aid in the trademark application. Security software deals with legal issues such as trademark protection and licensing of the trademark to third parties. The search software is designed to access trademark information to allow an applicant to do the searches necessary to file an acceptable and legal trademark. Security and search software is often marketed to intellectual property (IP) professionals, but some programs are designed for individuals who want to pursue and protect a brand on their own.
In addition, brand protection software helps you to limit the risks of misuse and counterfeiting of your products thanks to a single encryption solution shared between all your factories. This software traceability solution and marking and coding equipment, combined with installation experience, help you build an integrated system dedicated to the traceability and protection of your brand:
Monitoring of the flow of goods and the possibility of tracing the source.
Control of information related to the brand throughout the production process.
Scalability and flexibility to keep up to date with the latest regulations.
This section contains a technical document with important information to introduce an integrated brand protection solution, to develop potentially applicable brand protection software.
Some search software is customized for people who want to pursue their own brand application without resorting to professional IP services. They are often accompanied by video tutorials on the application process. Some programs offer follow-up protection such as monitoring a successful application for a breach. This protection includes ensuring that profits are not diverted to similar but not infringing brands.